Digital Marketing Training
Developments in digital marketing move at such a fast pace, it can be hard to keep up if you’re not continually reviewing the latest research and best practice. Whilst many business owners want to stay ahead of the latest developments, managing this on top of your daily tasks can be quite stressful. An easier solution is to benefit from digital marketing training which will explain the latest developments within each area of digital practice with up to date case studies and relevant examples for your business.
We currently offer the following digital marketing training courses:
Introduction to Social Media
According to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use. Don’t be one of them and take this one day course to identify the best social media channels for your business plus the latest tools and tricks to get more followers, reach, engagement and leads.
Advanced Social Media
Social Media channels move at the speed of light, with new features and tools being announced and released daily. In this busy world of marketing it can be hard to keep on top of every development and what that means for your business, so dedicate one day to bring yourself up to speed and create new campaign ideas with our Advanced Social Media course.
Social Media Advertising
Recent changes to social media platforms mean pages are getting less exposure and fewer people are seeing social media posts. Social Media advertising can be a cost-effective way to promote your business versus traditional advertising methods. This course will explore all social media advertising options and take you through Facebook, Twitter, Instagram and LinkedIn advertising platforms to set up your first campaign.
LinkedIn For Business
LinkedIn is the world’s largest professional social media network with over 500 million users, dispersed across 200 countries worldwide. London and the United Kingdom are in the top 5 connected cities and countries on LinkedIn so chances are, your potential customers and current customers are using the platform to conduct business. This LinkedIn for Business training course will enable you to understand LinkedIn as well as creating and optimising your profile. If you already use LinkedIn but want to learn more about its features and tools, this course will walk you through step by step, building your confidence and knowledge.
Digital Marketing Strategy Development
With an array of digital channels to choose from, it’s important that your business is using the right digital marketing mix to engage with potential and current customers. An effective digital strategy will help you make the best decisions to reach your KPIs. This training will take delegates through the SOSTAC model to produce a digital marketing strategy that you can apply in your business straight away.
A-Z of Content Marketing
On average, we spend nearly 10 hours per day consuming media – so how can you be sure that your content stands out above the rest? A Social Media Examiner report (2016) states that Marketers plan to increase their use of videos (73%), visuals (71%), blogging (66%), live video (39%), and podcasting (26%) – so what’s your strategy? This one day course will help you review the best content formats for your business and put a plan in place to create and share engaging content.
Boost your Search Results with Basic SEO
According to Interconnected World, 44% of online shoppers begin by using a search engine and 61% of global Internet users research products online. SEO can put you ahead of the competition. If two web sites are selling the same thing, the Search Engine Optimised web site is more likely to have more customers and make more sales. Boost your SEO performance through this one day course exploring the factors influencing your SEO and tips to boost your ranking.
Managing a Crisis Through Social Media
When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses. A crisis can include anything from a simple website outage to negative publicity. Why should a company be concerned about social media’s influence on their image? The answer is simple: social media allows consumer opinions to spread far and wide – quickly. Tackle your Social Media Crisis Management Strategy through this one day course where we will explore potential crises, best practice to tackling these and a crisis review to identify possible threats in your business right now.
Understanding Your Google Analytics Insights
Google Analytics does more than just provide you with website insights, it’s incredibly valuable to the commercial success of your business. Google Analytics provides opportunities in being able to update and improve website usability, identify target audience, breakdown keywords and analysing traffic – and the biggest benefit is that it is free to use. Are you using this information to drive strategy development? If not, sign up for this course to find out how you can use these insights to drive development in your business.
Website Conversion Optimisation
Often, the focus of digital marketing is to drive traffic to a website. However, once you have generated traffic you need to encourage your visitors to convert, otherwise the budget spent on the website and generating traffic is lost. Learn how to make your website more productive by joining this one day course looking at the best tools you can use to identify ways to improve your customer experience and increase your conversion rate.